
Let's Get Married!!
An Exhibition of work by Alex Segura
This exhibition brings together a selection of bridal works from different periods of my career.
Bridal bouquets have been very important to me since the beginning of my career as a floral designer.
They have allowed me to develop my creativity the most, using a wide variety of materials for the structures, playing with shapes and proportions, as well as colour combinations.
They are also the perfect bridge to unite my two greatest passions: flowers and fashion.

Handbag
Garland of metallic flowers and leaves with fruits designed to be carried as a handbag
Grape, Blackberry, Blueberry,
Pomegranate, Hypericum
Design - Alex Segura
Photography – Alex Segura

Cocktail Sticks
Stole made with fluorescent sticks, elegant and at the same time sophisticated
Rosa, Hypericum, Vanda, Gloriosa, Rhipsalis
Design - Alex Segura
Photography – Denis Bradley

CD
An updated version of a classic circular bouquet full of shine and colour using a CD as a base
Rosa, Hyacinthus, Kalanchoe
Design - Alex Segura
Photography – Denis Bradley

Origami
Bridal design in a precisely crafted paper collar, with intricate folds, shapes and textured created with the Origami technique
Phalaenopsis, Ceropegia woodii, Rhipsalis, Stephanotis, Crasula conjucta, Sempervivum tectorum, Sedum
Design - Alex Segura
Photography – Carles Jubany

Papermelia
Version of a Rosemelia made with paper, trimmed with a garland of orchids and berries
Rose fruit, Cymbidium, Phalaenopsis, Euphorbia spinosa, Xerophillum tenax, Ceropegia woodii, Crassula
Design - Alex Segura
Photography – Carles Jubany

Floral Stole
Elegant and stylized interpretation of a classic cascade bouquet
Xanthorrhoea, Sempervivum, Phalaenopsis, Dicentra, Hypericum, Ceropegia woodii, Kalanchoe, Parthenocisus
Design - Alex Segura
Photography – Blai Carda

Floral Pendulum
Vibrant teardrop bouquet for a special bride
Dianthus, Phalaenopsis, Hyacinthus Kalanchoe, Kumquat
Design - Alex Segura
Photography – Emilio Navarro

Blue Velvet
Sophisticated circular bouquet where macaw feathers and their wonderful colors stands out
Zantedeschia, Vanda, Gloriosa, Chysanthemum
Design - Alex Segura
Photography – Carles Jubany

Scoubidous
Fun and colourful hanging bouquet made with Scoubidou strings
Vanda, Hyacinthus, Hypericum
Design - Alex Segura
Photography – Denis Bradley

Floral Diabolo
Let’s play with this floral Diabolo made with wool.
Ceropegia woodii. Hypericum, Hedera, Muscari
Design - Alex Segura
Photography – Denis Bradley

Bowl
Arrangement where the play of textures is the protagonist
Brassica, Nerine, Kalanchoe, Chysanthemum, Dianthus, Crassula, Blueberries
Design - Alex Segura
Photography – Emilio Navarro
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Alex Segura
Alex Segura is a highly regarded Floral Designer from Spain, with a love for bright colours and innovative floral techniques. He holds a degree in Floral Design from the Escola d'Art Floral de Catalunya and brings over 25 years of floristry experience, complemented by a background in Graphic Design.
He has taught courses and presented floral demonstrations across the globe, including in Spain, Portugal, France, Italy, Belgium, Switzerland, England, the Netherlands, Russia, Germany, Mexico, Costa Rica, Taiwan, China, Japan, Hong Kong, Korea, Singapore and Australia.
Alex has also presented his talents and artistry in numerous national and international floral competitions, with appearances in Spain, France, Switzerland, Croatia, Taiwan, Japan, Korea, Singapore, and China.
As a certified National Judge through Florint, he regularly serves on judging panels at both national and international levels.
Alex is also proud to serve as an Ambassador for Floral Fundamentals, promoting innovation and excellence in floral design.