Designing to Win - Maximise Your Success In Competition

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Learn How To Maximise Your Success In Competitions, from accomplished Competitor, Teacher and Floral Design Judge, Mark Pampling.

Participate in a comprehensive learning package that includes three eBooks with their companion videos, and two live forums.

The theme for this edition of Designing to Win is Between the Gaps.

Led by Mark Pampling, Master Florist, World Champion

What does it take to succeed in floral design competitions?

We all focus on Design, Interpretation and Workmanship when we create and especially so when competing, as that is how we gain points.

How well we play to the rules of Floral Design Competitions can decide the difference between a great design and the highest scoring great design.

Close-up of pink and red flowers in a wire basket against a light background

We know succeeding in floral design competitions takes more than good design and creative interpretation.

The difference between a great entry and a high scoring great entry can come down not just to excellent design but also to how well the design plays to the rules of the game, The Marking Schedule.

You can increase your success in competitions by sharing Mark's learnings from thirty years in competitions - as a competitor, judge, mentor and competition convenor.

Designing to Win shows you how to balance your energy between interpretation, design, workmanship and the all-important marking schedule.

And achieve the highest possible placing in design competitions.

Floral Competition Essentials

Floral Competition Essentials is Mark's essential guide to maximising your chances of success in floral design competitions. It is suited to anyone improving their competing game, refreshing before getting back into competition, or wanting to understand the competition process without yet entering.

The eBook covers a broad range of aspects of competing: researching competitions, analysing and interpreting the schedule, understanding the marking criteria, designing, planning and preparing for competitions, and reviewing your competition results and learnings afterward.

Includes the companion video

Applied Interpretation

In this edition of Applied Interpretation, Mark takes his structured method of theme interpretation and applies it to the schedule of this competition-style event, Between the Gaps.

Between the Gaps works a conceptual theme, which as a category is harder to interpret than themes that name an object. This edition exercises the method on that harder kind of theme.

Follow Mark as he works through the schedule, analysing the theme and identifying design solutions that answer this specific schedule and marking criteria. Then read on as Mark applies the analysis to three example designs created for this event.

Includes the companion video

Applied Interpretation: Between the Gaps works a conceptual theme which, as a category, is harder to interpret than themes based around a tangible object.

This edition exercises the method on that harder kind of theme.

What you Gain

Applied Interpretation offers you a method for interpreting any schedule and the confidence to handle difficult themes.

It provides a clearer path to find where the marks are, and way to find design direction in every part of a brief, not just its theme, but its setting, occasion and constraints.

What's Inside

The Applied Interpretation eBook (and companion video) contain:

  • A full analysis of the theme and the brief
  • A reading of the marking criteria, showing where the points are
  • A set of design directions drawn from that analysis
  • Three fully worked designs, each assessed as a judge would assess it, with its strengths and its risks set out plainly

The link to the companion video is in the back of the eBook

The Schedule

Between the Gaps

Create an arrangement for display in the entry of an Art Gallery at the opening of an exhibition of contemporary paintings titled ‘Between the Gaps’.

The gallery entry is a modern, raw concrete environment, with textured block walls and matching floor in cool grey tones.

The design will be displayed on a concrete plinth, against a wall.

How will you interpret the theme?

Two Live Forums

Join two live online forums, where we go through all the submitted designs, one at a time.

We examine how each one meets the schedule, the overall effect it creates, the principles and elements at work within it, its construction, and the particular risks its interpretation carries.

Nothing is glossed over and nothing is rushed.

Each forum offers a great evening of design thinking.

After the first forum, the designers take the feedback and rework their designs.

The opportunity to apply the feedback to the same schedule is where the learnings are cemented.

The second forum then sets each revised design against its original, so you can see exactly what changed, the reasoning behind the change, and what the change produced.

Seeing the first and second attempts compared highlights the learnings: you watch the feedback go back into the work and come out the other side.

  • As an Observer

    As an observer, you study the whole field without submitting anything of your own.

    You're in the same sessions, hearing the same analysis of the same designs, with access to all the same materials afterwards.

  • Or as a Designer

    As a designer, your own work is among the designs reviewed, and you carry one piece through both forums: submitted, discussed, reworked, and discussed again.

    Designer places are limited, because giving each design this kind of attention takes real time.

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The only difference between the two is whether one of the designs on the table is yours.

The value is in the analysis, which is the same for everyone in the room. Whether you submit or watch, you see every design taken apart and put back together, not just one.

There is a real advantage to that: you watch a whole field of designers approach the same brief, and see why some choices work and others do not, across far more designs than you would ever make yourself.

As either an Observer or a Designer, you receive:

  • Floral Competition Essentials
  • Applied Interpretation
  • An invitation to both Design Forums, with links to watch them at your convenience
  • All the analyses and learnings gathered together in the eBook Competition Learnings: Between the Gaps

Each forum closes with an open question and answer session, and everyone, designers and observers, can take part.

The part I value most is the same thing that is open to everyone here: seeing how other designers think. Watching how someone else reads a brief, what they reach for, where they succeed and where they come unstuck, has taught me as much as anything I have made myself.

That is what these two evenings offer, whichever way you choose to take part.

Competition Learnings

The Competition Learnings eBook (with the forum recordings) captures the transitions from initial attempt, through the analysis and feedback, to the final design.

It's a durable record of all of the designers’ items submitted for the first and second Design Forums, with the detailed notes from Mark’s critical appraisals, highlighting, for each designer, the learnings realised from the first design to the second.

It contains a wealth of analytical observations on design which can be of use to anyone who creates with flowers, especially in competition.

Includes the Design Forum videos

The forum recordings and Competition Learnings eBook are more than just a record of the event.

The feedback shows the Applied Interpretation method at work, across many designs at once, which makes it easier to take that method into your own designing. You see what changed and why, with the two submissions held side by side.

And you see one brief read many ways, the same theme interpreted right across the group, so you can watch how broadly a single schedule can be answered, and how the method holds across them all.

Designing to Win Timetable

 

Australia/NZ/Asia Pacific

Meeting #1 - Monday 21 September, 2026 @ 6:00pm (Sydney, Australia)

  • Top Tips for Competition Success

Meeting #2 - Monday 19 October, 2026 @ 6:00pm (Sydney, Australia)

  • Design Forum #1

Meeting #3 - Monday 2 November, 2026 @ 6:00pm (Sydney, Australia)

  • Design Forum #2

 

USA/Canada/Americas

Meeting #1 - Monday September 21, 2026 @ 7:30am (New York, NY, USA)

  • Top Tips for Competition Success

Meeting #2 - Monday October 19, 2026 @ 7:30am (New York, NY, USA)

  • Design Forum #1

Meeting #3 - Monday November 2, 2026 @ 7:30am (New York, NY, USA)

  • Design Forum #2

 

UK/Europe/Africa

Meeting #1 - Monday 21 September, 2026 @ 11:00am (London, England)

  • Top Tips for Competition Success

Meeting #2 - Monday 19 October, 2026 @ 11:00am (London, England)

  • Design Forum #1

Meeting #3 - Monday 2 November, 2026 @ 11:00am (London, England)

  • Design Forum #2


Mark Pampling has been designing, competing, teaching and judging for thirty years now and is as well known for his clear, linear design style as for his patient and inclusive way of sharing his knowledge.

  • 2019 Beijing World Flower Art Contest – Champion
  • 2015 Interflora World Cup, Berlin – Judge
  • 2014 Fusion Flowers International Designer of the Year – 1st Place
  • 9th China International Orchid Show (Sanya) – Best Creative Award
  • 2014 International Flower Contest Japan – Best in Show, Gold Award and Design Innovation Award
  • Asia Cup 2014 (Japan) – 1st Place – Surprise Table Display
  • 2013 Fusion Flowers International Designer of the Year – 2 Silver Awards & 1 Bronze Award
  • 2012 Fusion Flowers International Designer of the Year – 4th Place
  • 2012 Interflora Australia Cup – Winner
  • 2011 Interflora Australia Cup – Winner
  • Australian Competitor 10th Interflora World Cup 2004 – 3rd Place

More about Mark here.

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Flower Thinking

Designing to Win

Designing to Win

Maximise Your Success In Competition

Join Designing to Win as a Designer or Observer

Led by Mark Pampling, Master Florist, World Champion

Learn How To Maximise Your Success In Competitions, from seasoned Competitor, Teacher, Judge and Student of Floral Design, Mark Pampling.

Participate in a comprehensive learning package that includes two educational videos, three eBooks and two live forums.

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