Floral Competition Essentials - eBook

Floral Competition Essentials shows how competition success can be learned, practised and improved, just like every other skill in floral design.

It is written for the competitor, from the competitor's point of view. It is not a manual for judges or organisers.

An eBook for immediate digital download with companion video accessed by link inside.

Many designers approach competition the way they approach any other design task: make something beautiful and hope it lands well. Beauty matters, but it is not what competitions actually reward.

A competition rewards design that answers the brief and earns marks against a stated criteria.

That is a different task from making something lovely, and the good news is that it is a very teachable one.

There is usually only one winner in a competition, and if that is the only measure then almost everyone leaves disappointed.

The designers who get the most from competing count success as more than just winning. They come away with sharper skills, a stronger eye for interpretation, better craftsmanship, more confidence under pressure, and a place in a generous worldwide community of flower people.

Those gains are available to every entrant, regardless of the result on the day.

"Competitions are a great way to stretch your imagination, skills and self belief - prizes which are always worth the effort, no matter the actual placing." - Mark

About Mark Pampling

Mark Pampling has competed at the highest levels of international floral design and has judged at that level also.

He has represented Australia at the Interflora World Cup (3rd place), taken first place at the Beijing World Flower Art Contest, won the Interflora Australia Cup (twice), and earned top honours at international contests in Japan and beyond.

That combination is what makes this guide unusual.

Because Mark has judged against marking schedules at all levels, he can teach you to look at your own work the way a judge will:

To see where marks are won and lost, and to recognise whether your interpretation of a theme will read clearly to someone seeing it for the first time.

Floral Competition Essentials follows the whole arc of a competition, from first awareness through to the lessons you take into the next competition.

Floral Competition Essentials covers how to:

• find opportunities to compete;
• understand the roles and formats you will encounter, so nothing on the day catches you off guard;
• read and interpret a schedule, including working through its significant language, running a theme through a botanical filter, and finding its relationships to the elements and principles of design;
• understand the rules, so an original, well-made entry never loses marks on a technicality;
• understand where design ideas come from, with practical starting points when inspiration will not come;
• read a marking criteria and design directly toward it;
• plan, prepare and practise so you can deliver within the time allowed;
• handle competition day itself;
• meet the particular demands of virtual competitions, from photography and staging to file specifications;
• and review a finished competition, so that every single competing experience leads toward continuous and lasting improvement.

Your purchase includes a companion video, in which Mark talks through his approach to competing as an overview to accompany the eBook. An eBook for immediate digital download; the companion video is accessed by the link inside.

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Flower Thinking

Designing to Win: Floral Competition Essentials

Designing to Win: Floral Competition Essentials

eBook: Immediate Digital Download

Floral Competition Essentials is Mark Pampling's essential guide to maximising your chances of success in floral design competitions. It is suitable for anyone who wants to improve their competing game or give themselves a refresher before getting back into competing, or for floral creatives who would like to know more about the competition process.

This eBook covers a broad range of aspects of competing, including how to research competitions, analysing and interpreting the schedule, understanding the marking criteria, designing, planning and preparing for competitions, right through to tips for reviewing your competition successes and learnings.

Includes bonus video - scan QR code inside.

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