Concept
Colour Balance
The distribution of strong and weak chroma throughout a design so that visual weight is resolved and the eye is drawn naturally toward the focal area.
“One third strong chroma to two thirds weak is the structural guideline for colour balance - stronger, darker colours carry more visual weight and anchor the focal area.”
Colour balance is achieved by using different areas of colours of stronger and weaker chroma. A general rule for this distribution is one third strong to two thirds weak. The darker, bolder colours have more visual weight and will draw the eye into the arrangement; they are usually placed toward the centre or focal area of a design. Balancing a small area of strong colour such as burgundy with a larger area of weaker colour such as pale pink achieves colour balance. This principle must be coordinated with the overall principle of balance in the design. Source: Pampling (130).
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Glossary terms