Concept
Visual Texture
The perceived surface quality of a material as experienced visually - how the eye reads the texture of a surface before the hand touches it.
“Visual texture is the eye's reading of a surface before the hand touches it - and in floral design, it is this visual reading that governs how a material is perceived within the composition.”
Visual texture distinguishes between the physical texture of a surface and its visual impression at a distance. A material may read as rough or smooth, heavy or delicate, dense or airy, from a distance at which no tactile assessment is possible. In floral design, visual texture governs the perceived weight and character of a material within a composition. A ribbed leaf and a smooth one carry different visual texture even if their physical dimensions are identical. Describing textures in sensory terms - velvet-like, matt, rough, smooth - is a practical design tool. Source: Pampling (120).
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Glossary terms