Suppose you’re asked to create a design for the opening event of a fashion boutique, one that specialises in clothing handmade from unusual and recycled materials.
What would you create?
I imagine you would begin with the theme - and being a competition - the marking criteria. And then, combining your interpretation, design and technical skills, you would create your design. Straightforward in theory, but daunting in practice.
Balancing the demands of interpreting the theme with the challenges of designing and crafting your response - while staying within the schedule - is actually quite hard. As you know, if you’ve already started down this path, it's also a skillset that can be learnt, practised and mastered over time.
I've created Designing to Win to provide a place where floral creatives can practise and build their competing skills. Through a combination of guidance, examples and constructive feedback , the program helps floral artists, arrangers, designers and florists and judges who want to get better at competing.
The skills and methods that I teach in this program are useful not only in competing, but in judging too. While this course is more about competing, it has helped both competitors and judges - by taking an objective approach that takes into account all the various facets of a competition. Developing the objectivity to analyse the schedule - and your response to it - is the key to improvement.
Past participants describe Designing to Win as useful, inspiring, detailed, educational, constructive and confidence boosting.
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